HeartLand, LLC (“HeartLand,” “we,” “our,” or “us”) respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, submit an inquiry, explore a potential business partnership, download materials, apply for employment or an internship, or otherwise interact with HeartLand.
Depending on how you interact with HeartLand, we may collect:
Please do not submit sensitive personal information through a general website form unless we specifically request it for a legitimate business, recruiting, or legal purpose.
If you contact HeartLand regarding a potential strategic partnership, acquisition, sale, investment, or other business transaction, we may collect information about you and the organization you represent.
This may include:
Information provided as part of a potential transaction may also be subject to separate confidentiality agreements, nondisclosure agreements, diligence procedures, or contractual terms.
When you communicate with us by telephone, email, text message, or another channel, we may collect:
If HeartLand introduces call-tracking, recording, or transcription technologies in the future, we will evaluate and provide any notice or obtain any consent required by applicable law.
When you visit our website, we and the providers that support our website may automatically collect certain information, including:
Some automatically collected information may be considered personal information under applicable privacy laws.
Depending on how you interact with HeartLand, the categories of personal information we may collect can include identifiers, contact information, commercial or business information, internet or other electronic network activity, approximate location information, professional or employment-related information, education information, and inferences or analytics derived from website activity.
We may receive business, professional, recruiting, marketing, or other information from:
Information obtained from other sources may be combined with information collected directly from you or through our website.
We may collect information:
We may use personal information to:
We may also use information for another purpose disclosed when it is collected or with your consent.
Our website may use cookies, tags, scripts, browser storage, and similar technologies for website operation, security, analytics, business intelligence, performance measurement, and related business purposes.
These technologies may help us understand website traffic, evaluate form submissions, determine referral sources, understand business interest in HeartLand, and support website functionality.
Our website does not currently provide a dedicated cookie-preference banner.
You may block or delete cookies using your browser settings and may also use privacy or tracking controls made available by applicable technology providers.
Restricting certain technologies may affect website functionality or the availability of some features.
If our use of nonessential analytics, advertising, business-intelligence, or similar technologies changes, we will evaluate whether additional notice, consent, or opt-out controls are required by applicable law.
We use Google Analytics to understand website traffic, visitor activity, website performance, and interactions with our website.
Google Analytics may process information such as IP address, browser and device information, pages viewed, referral source, approximate geographic location, analytics identifiers, session information, and website events.
We use Google Tag Manager to help manage website analytics, measurement, and related technologies.
Technologies deployed through Google Tag Manager may collect or process information according to their individual configurations and privacy practices.
We use analytics events to measure successful website interactions, including contact inquiries, careers inquiries, internship submissions, M&A inquiries, footer form submissions, and requests for certain downloadable materials.
These events help us understand how visitors interact with the website and evaluate website performance.
We use ZoomInfo for business intelligence, website visitor insights, account-level analytics, company identification, business contact enrichment, and sales or business-development operations.
Depending on the ZoomInfo services and features enabled, ZoomInfo may process information such as IP address, browser and device information, pages visited, timestamps, website interactions, company information, and business contact information.
We may use form-processing, spam-prevention, security, and anti-abuse technologies to receive website submissions and protect our website from automated activity, fraud, and misuse.
These services may process information such as IP address, browser and device information, interaction information, and form-submission data as necessary to provide their services.
HeartLand may introduce or reactivate additional advertising, attribution, call-tracking, social-media, consent-management, or related technologies as our operations and marketing activities change.
Listing a provider below does not mean that its technology is currently active on the website.
We may use Google Ads, Conversion Linker, conversion tracking, or similar Google advertising technologies to measure advertising performance and determine whether advertisements contribute to website visits, inquiries, or other actions.
Depending on the features enabled, Google may process advertising click identifiers, website activity, conversion events, browser and device information, and marketing-attribution data.
We may use the Meta Pixel, Conversions API, or similar Meta technologies to measure advertising performance, understand website actions, create advertising audiences, or evaluate campaigns on Facebook, Instagram, and other Meta services.
We may use the LinkedIn Insight Tag, Website Actions, enhanced matching, or similar LinkedIn technologies for advertising measurement, professional audience insights, audience creation, and campaign evaluation.
We may use CallRail or a similar provider for telephone-number replacement, call routing, call attribution, call analytics, and measurement of marketing performance.
Call-tracking information may include caller telephone number, caller identification information, call source, date and time, duration, referral information, browser and device information, and pages viewed before a call.
If call recording or transcription features are enabled, we will provide any notice or obtain any consent required by applicable law.
We may introduce a consent-management platform or cookie-preference controls to provide additional choices regarding analytics, advertising, business-intelligence, or other nonessential technologies.
We may add, remove, replace, or reactivate analytics, advertising, communications, attribution, call-tracking, consent-management, or business-intelligence providers as our operations and marketing activities change.
We will review this Privacy Policy when a change materially affects how we collect, use, or disclose personal information.
Information submitted through our website forms may be transmitted to HeartLand and processed by website hosting, form, workflow, email, security, analytics, business-intelligence, and related providers that support our operations.
We may use information submitted through forms to:
HeartLand uses ADP for employment opportunities and recruiting.
If you apply for an available position through ADP, information submitted through that platform is subject to ADP’s privacy practices in addition to any employment-related privacy obligations that apply to HeartLand.
HeartLand also operates website forms for internship and early-career opportunities.
Internship-related information may include:
We use this information to evaluate candidates, communicate regarding opportunities, coordinate recruiting activities, and maintain recruiting records as reasonably necessary.
We may send transactional, recruiting, business, or other communications in response to an inquiry, application, partnership discussion, or existing relationship.
We do not assume that providing a telephone number through a general website form constitutes consent to receive promotional or automated marketing text messages.
If HeartLand uses promotional or automated text messaging in the future, we will obtain any consent required by applicable law and provide required opt-out instructions.
We may disclose personal information to:
Some providers process information on our behalf. Other providers may process information under their own terms and privacy practices.
We may also disclose information when reasonably necessary to protect HeartLand, our affiliated companies, our employees, our business contacts, our legal rights, or the rights and safety of others.
We do not sell personal information in exchange for money.
Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain disclosures of online identifiers, device information, website activity, or business contact information to analytics, advertising, social-media, or business-intelligence providers, even when no money is exchanged.
Our current use of analytics and ZoomInfo, as well as any future use of advertising technologies, may be subject to different privacy requirements depending on the visitor’s jurisdiction and the features enabled.
Where applicable law provides a right to opt out of certain sales, sharing, targeted advertising, or similar processing, you may contact us using the information below to submit an applicable request.
Depending on your state of residence, the law that applies to you, and any applicable exceptions, you may have certain rights concerning your personal information.
Not every right listed above applies to every individual or in every jurisdiction. Privacy rights may be subject to legal limitations, exceptions, and verification requirements.
To submit a privacy request, contact us at info@heartlandcompany.com or (816) 683-8698.
We may request information reasonably necessary to verify your identity before completing a request.
Where applicable law permits the use of an authorized agent, you may designate another person or entity to submit a privacy request on your behalf.
We may request documentation confirming the agent’s authority and may contact you directly to verify the request, except where applicable law provides otherwise.
Most browsers allow you to block, delete, or limit cookies and similar technologies.
Mobile devices, browsers, advertising providers, and other technology platforms may also provide privacy, advertising, or tracking controls.
Restricting certain technologies may affect website functionality or the availability of some features.
Our website may not currently respond automatically to all browser-based privacy signals or preference mechanisms, including Global Privacy Control or similar signals.
Where applicable law provides a right to opt out of certain data uses, sales, sharing, targeted advertising, or similar processing, you may submit a privacy request using the contact information provided below.
As our website technology and privacy controls evolve, we will evaluate whether additional automated preference mechanisms or consent-management tools should be implemented.
We retain personal information for as long as reasonably necessary to:
Retention periods vary depending on the type of information, why it was collected, our operational needs, and applicable legal requirements.
Service providers may retain information according to their own settings, agreements, and privacy practices.
We may retain information for a longer period when required by law, litigation hold, due diligence, insurance requirements, or another legitimate legal need.
We use reasonable administrative, technical, and organizational measures designed to protect personal information.
However, no website, transmission method, storage system, or security measure can be guaranteed to be completely secure.
Our website and services are intended for adults, business professionals, employment candidates, and college-age internship candidates and are not directed to children under 13.
We do not knowingly collect personal information from children under 13 through this website.
If we learn that a child has provided personal information to us, we will take reasonable steps to review and address the information.
Our website may contain links to or features provided by third-party websites or services, including recruiting, professional networking, operating-company, or other external platforms.
HeartLand does not control and is not responsible for the privacy practices, security, or content of third-party websites or services.
We encourage you to review the privacy policies of third-party services you use.
HeartLand and many of our service providers operate in the United States.
Information may be processed and stored in the United States or other locations where our providers operate, subject to applicable law.
We may update this Privacy Policy to reflect changes in our practices, technologies, services, business operations, or legal obligations.
The revised policy will be posted on this page with a new “Last Updated” date.
If we activate new technologies such as Google Ads, Meta, LinkedIn, CallRail, or a consent-management platform, we will review whether this Privacy Policy and our website privacy controls should also be updated.
If we make a material change, we may provide additional notice where required by applicable law.
If you have questions about this Privacy Policy or wish to submit a privacy request, please contact:
HeartLand, LLC
1200 Main Street, Suite 4200
Kansas City, MO 64105
Phone: (816) 683-8698
Email: info@heartlandcompany.com
Website: https://heartlandcompany.com/
© 2025 HeartLand. All Rights Reserved.