HeartLand Welcomes Alex Buck as Chief Operating Officer

We’re pleased to announce that Alex Buck has joined HeartLand as our new Chief Operating Officer, effective the week of July 14, 2025.

This leadership addition marks a key milestone in our ongoing journey of growth, integration and performance. Following a thoughtful and intentional succession planning process, Alex’s appointment reflects our continued commitment to building the strongest possible team to support HeartLand’s next chapter.

Alex brings an uncommon blend of operational rigor, systems expertise and people-centered leadership. A former attorney turned business operator, she has held executive roles across logistics, technology, and service industries. Most recently, Alex led a $350 million division at Quantix, where she delivered strategic turnarounds and implemented scalable systems that fueled long-term success.

Her passion for high-performing cultures and her ability to bring structure and innovation to fast-moving organizations made her a natural fit for HeartLand. She thrives in environments where growth is already underway but can be accelerated through fresh thinking, collaborative leadership and the smart use of technology.

“This is not simply about filling a role. It’s about positioning HeartLand for the future, with the right leaders in the right seats. Alex brings the experience and mindset we need as we grow stronger, faster, and more aligned across our family of brands.”

Bill Dellecker, Chief Leadership Officer

As Alex steps into the COO role, Bill Dellecker transitions into a newly defined position as Chief Leadership Officer, where he will continue to lead national Sales and Marketing along with HeartLand’s People First initiatives, including Human Resources, Training and Development, Safety and Regional Support.

Bill’s new focus reflects our belief that great operations are only possible with great people. By strengthening the connection between systems and culture, Bill will help ensure HeartLand continues to lead with both clarity and care.

We’re excited about what this new leadership structure makes possible — not just for our business, but for our clients, our teams and the communities we serve. With Alex, Bill and our broader leadership team working in partnership, HeartLand is well-positioned for the road ahead.

Share the Post:

HeartLand Earns Top 10 Rankings on Two National Industry Lists

We’re proud to announce that HeartLand has once again been recognized as one of the nation’s leading landscape service providers, earning a Top 10 ranking on both Lawn & Landscape’s Top 100 list and Landscape Management’s LM150 list for 2025.

PODCAST: Building your Deal Team and Planning your Exit

HeartLand’s VP of Corporate Strategy and Southwest Region Operating Partner sat down for a candid conversation about what it really takes to prepare your landscaping business for sale. Whether you’re years away or already exploring options, this episode offers honest insights on culture fit, deal prep and finding the right partner for your team and legacy.